Name: Iqbal Ahmed Alvi
Email: [email protected]
Location: Karachi, Pakistan
Iqbal Ahmed Alvi has a wealth of experience in marketing roles, demonstrating a strong commitment to achieving results and driving growth for the companies he’s worked with.
His journey began with Astera Software, where he initially served as a Public Relations Specialist for a year. During this role, Iqbal led various lead generation and nurturing initiatives, managed customer reviews, and played a pivotal role in crafting and analyzing SEO and SMM campaigns. He also took charge of website maintenance and effectively managed freelancers for technical tasks.
Building on this experience, Iqbal then transitioned to the role of PR & Corporate Communications Lead, where he continued to excel. He expanded his skill set, taking responsibility for creating compelling case studies and product-based content. His proficiency with marketing automation tools, such as Marketo, Sendgrid, Active Campaigns, and Salesforce, made a significant impact on Astera Software’s marketing strategies.
After honing his skills at Astera, Iqbal moved on to become a Product Manager at the company, where he contributed significantly to the development and management of products.
In his current role as a Content Marketing Manager at Acterys |Plan to Succeed, Iqbal is spearheading content marketing efforts with a focus on SaaS organizations. His journey has been marked by a relentless pursuit of excellence and a knack for navigating the complex landscape of content marketing.
Iqbal’s educational background provides a solid foundation for his career. He pursued a Master of Business Administration (MBA) with a specialization in Engineering/Industrial Management from the Institute of Business Management between 2015 and 2017.
Prior to his MBA, he earned a Bachelor of Engineering (B.E.) in Metallurgical Engineering from the NED University of Engineering and Technology, completing his undergraduate studies between 2009 and 2013.
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